Dress to Impress

How can people market themselves? For example, if two people are going out for the same position in a professional field, how are they chosen? Believe it or not, a persons apparel can give them an upper hand in the job world. People may say that they don't judge anyone by what they wear, but that's a bold faced lie. We're always judging people even when we try not to. I'm starting to think that it's human nature. How else can we get an idea what kind of person you are if it's our first time meeting. In some situations it's not always fair, but what is in this life. Like Mr. Abrams always says, "fake it til you make it."