Yesterday Mr. Colon and I went to the library to discuss what the goal is for my project, or what it is that I would like to take away from this whole experience. Well, we came up with something that I think will be very productive for me. He asked me if I had ever seen the movie Inception before, and I haven't, but I knew the whole concept of the dream inside a dream theory that they were going for, yet I couldn't see how the movie was connected to my project. A project inside a project is what he said to me. Our goal is to come up with a marketing plan to attack high school track runners like myself. I'm in the perfect position to do this because it's track season, I'm in high school, and I run. I'm in the process of coming up with a catchy slogan for T-shirts like Nike's "just do it" campaign. It's all a working process right now, but I'm positive the outcome will be very satisfying. Thursday, March 24, 2011
Sponsor trip 5(Inception)
Yesterday Mr. Colon and I went to the library to discuss what the goal is for my project, or what it is that I would like to take away from this whole experience. Well, we came up with something that I think will be very productive for me. He asked me if I had ever seen the movie Inception before, and I haven't, but I knew the whole concept of the dream inside a dream theory that they were going for, yet I couldn't see how the movie was connected to my project. A project inside a project is what he said to me. Our goal is to come up with a marketing plan to attack high school track runners like myself. I'm in the perfect position to do this because it's track season, I'm in high school, and I run. I'm in the process of coming up with a catchy slogan for T-shirts like Nike's "just do it" campaign. It's all a working process right now, but I'm positive the outcome will be very satisfying. 
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Go to where you're strong!
ReplyDeleteTake a look at what I read recently in my alumni magazine. Can you do this?
ReplyDeletehttp://www.rochester.edu/pr/Review/V73N4/0313_tshirt.html
Like Mr. Abrams said "go to where you're strong". Hes right, I think marketing to your sport will give you a different perspective and give you a more hands on approach. You can start doing market research by asking friends what type of stuff they like and what would make them purchase 1 product over another.
ReplyDeleteThen once you find out what type of products your market likes you can develop those products to fit that market.